Keratex Hoofcare is a family-run business which began with the creation of our flagship product, Keratex Hoof Hardener, in 1991.

Dr John Irving MBE, PhD, C Eng, Fraes founded the business based on his idea for Hoof Hardener in Wiltshire, UK. He successfully patented the product, and Dr Irving is still at the helm of the business today. The Keratex range has grown well over the years and still continues to expand with an ever-increasing global network of suppliers.

Keratex Hoofcare is based in the stunning Wiltshire countryside. It comprises two offices and a 4000sq ft Keratex product distribution centre nearby. Keratex employees are encouraged to keep their horses in paddocks nearby, helping to combine a love of business with a love of horses.

Keratex Hoofcare’s founders combine a keen interest in all things equine with a firm background in science. Dr Irving is a highly qualified academic and a qualified chemical engineer. His wife and co-founder Alison was a blood scientist within the NHS before joining forces with her husband to help expand Keratex.

The Keratex Hoofcare product range has grown and developed by working through common problems and issues relating to horses’ hooves and finding solutions using experience, science and technical knowledge. All of our products are scientifically proven to work and are vet, farrier and rider endorsed. We have worked closely with the UK’s Veterinary Medicines Directorate (VMD) and America’s Food and Drug Administration (FDA) on our products.

Since its inception in the 90s, Keratex Hoofcare has become a household name in the equine industry and now has a worldwide market as a market leader in equine hoofcare. Keratex Hoofcare is one of the leading global product ranges in the hoof care industry today with a reputation for hi-tech, revolutionary products and formulas.

We are proud that - in a world of cutting costs and outsourcing - all of our products are manufactured within the UK and as many of our suppliers as possible are based locally.


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