It goes without saying that a healthy pet is a happy pet, and we know how important your dogs and small animals are to you. That is why all our complete dog food, complete puppy food, complete senior dog food and small animal food is made from high quality ingredients, nutritionally balanced and represents great value.

We don’t use any artificial colours or flavours in our pet food, the meat in our complete dry dog food is human food grade and, where possible, we source our raw materials locally or nationally, within the UK.

We’re also a family owned and run company. We share a passion for pets and their welfare. We can also lay claim to a heritage of working with animals going back over three generations and most recently with over 25 years experience in the UK, of developing and manufacturing pet food products, to keep your pet healthy from nose to tail.


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